The best way to launch a web site
Ian Lurie Dec 2 2010
- Choose a dictator. Committees design camels and K-cars, not success.
- Meet. Talk about features. Sketch out the plan, in rough terms.
- Stop talking and start coding.
- Build what’s necessary, and no more.
- Design what’s necessary, and no more.
- Code for speed, simplicity, and graceful degradation or progressive enhancement.
- Write great stuff. A beautiful design won’t save you. If you sound like a moron, a great head of hair won’t get you far.
- Put that stuff on the site (see #2).
- Slap anyone who says a feature has to be on the site because “it’s part of the brand”.
- Look at every graphic, page and feature and ask “What is this for?” If you can’t answer in 15 seconds or less, remove it.
- Keep. The. Team. Together. For the whole project. Please. Otherwise, just shoot me in the groin and be done with it.
- Stop coding.
- Test it. If it works, launch it.
- Look and listen: See what your visitors think of your site by watching analytics, and by asking them.
- Go back to #1. Repeat.
Recent posts and a few plugs
- 7 ways to keep the conversation going
- How to advertise when a giant gorilla doesn’t seem to be doing the trick
- Internet marketing requirements for clients
- Subscribe to my blog, will ya?
- The Fat-Free Guide to Google Analytics, my latest e-book, for $17
- My SEO training is done (shocking). Prices will be going up to $27/month starting January 1. Sign up now and pay $7/month for life.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More