Top 5 Ways To Write a Top 5 List

Ian Lurie

The ‘top 5’ list attracts readers to your blog. No question about it. If you’re looking for inspiration, read on:

  1. Follow the keywords. Check your web site traffic report. Find the most common phrase used by folks to find your site. If your own site keywords aren’t useful, try It shows you a list of phrases related to any keyword search you perform. Base your list on that phrase.
  2. Check the Answers. Look at Yahoo! Answers. Lots of folks ask questions there, every day. It’s a great source of inspiration.
  3. Check the tooth-grinders. If you get asked the same question again and again, maybe that’s worth answering with a list.
  4. Keep it brief. Each item in the list should be short and sweet (my #1 here is a lousy example).
  5. Include some tools. Know any great, relevant online tools? Include them in the list.
Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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