uStreaming Conversation With the Candidates: Part 1

Ian Lurie

I will be making little entries as the next two days unfold. One of our clients is conducting live conversations with presidential candidates. We’re streaming it live, here.

We’re using to do it, and that poses some special advantages:

  • We don’t have to worry about streaming infrastructure.
  • We can use a great program, CamTwist, to superimpose graphics, etc. over the video.
  • I had our initial stream up and running in about 30 minutes this morning.
  • It’s free for the basic service.

Some of the challenges you have to watch for:

  • Watch your outgoing bandwidth. We spotted issues early on, did some troubleshooting (turns out that an Apple Airport on our network was using up our bandwidth) and had it resolved. Don’t wait until the last second – use a site like to check your upload speed, early on. You’ll want at least 300kbps – more if possible.
  • Make sure you know how you’re going to capture video. I’m grabbing it direct from a video feed using a Canopus ADVC300 digital video converter. They cost about $300, I believe.
  • Test. A lot. Streaming is still a new thing. Lots can go wrong.

More posts later. Cross your fingers – Hillary Clinton arrives at 3:30 EST. I’ll let you know how it goes.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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