What I'd Do If I weren't in SEO

Ian Lurie

Bicycle Store
imnotadoctor tagged me today with the question:

What career would I pick if I were not in the SEO industry?

I’m in internet marketing, strictly speaking, but, in order of desirability, here’s what I’d choose:

  1. Novelist. I love writing. Everyone tells me I should write a book. Sure! I’ll be rich!
  2. Bicycle shop owner. This is actually my retirement plan, for fun, someday.
  3. Gaming shop owner (geeky games – my family would starve to death).
  4. Intelligence analyst. Seriously. Could I do any worse?
  5. Lawyer. I have a law degree, as yet unused. But I’d rather explain my errors to a hostile Congress than practice law.


Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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  1. Yup. Right now I’m sitting here staring at my shiny, new Felt F2, all Dura Ace road bike. While my torn hamstring heals slooooowwwlyyyy…

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