Why Am I In Marketing? How About You?
Ian Lurie Dec 5 2008
[warning – navel gazing ahead]
Why the hell am I in marketing?
When I started college, my plan was to do ROTC and become a pilot.
Then I because a History major and decided to go to law school so I could Save The World.
Then I graduated from Law School and realized I’d be one of the worst lawyers in history.
After a few more years of drifting about, I landed first in copywriting, then in marketing copywriting, then in marketing. Then the internet turned out not to be a fad, and here I am.
So I’m not saving the world. The economy is crashing, the world’s screwed up, and I’m helping people decide what to buy. I have a receding hairline, a suburban house, a family car and 10 extra pounds. I’m a sellout! Augh!!!!
Or am I?
Good marketing helps people make the right choice when they’re deciding on everything from toilet paper to their next President. I work to market products I like and support, and causes I can get behind. You do, too. If you help one of those products succeed, you’re making the world a tad better.
Or, you can just hawk whatever comes your way, collect your check, and go home.
Why did you go into marketing?
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More