Write Something ORIGINAL Already!
Ian Lurie Aug 1 2007
I blame Timothy Ferris. And blogs.
Timothy’s book, the Four Hour Workweek, showed lots of folks the path to carefree happiness, by selling other people’s products and outsourcing just about everything in your life.
Blogging encourages linking. That’s cool. It also encourages copying. That’s not. How many ’10 ways to grow your blog’ posts can we really write, anyway?!
Enough already – I’m making a commitment to being original. Hopefully a few of you can do the same. I solemnly swear to:
- Make sure the idea comes first.
- Contribute to the discussions I see on other blogs, rather than simply quoting them.
- Offer an opinion that helps my readers make a choice.
- Quote others when it enhances my writing, not when the link might get me some attention.
- Not write any top 10 lists for the next 2 weeks.
Revolutionary, I know. But in an age when reporters are parrots and blogs are becoming copies of one another, it seems like it’s worth doing.
Try it – 2 weeks of original thought. It’s good for you.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More