Yep, Twitter is Down

Ian Lurie

It’s not just you – as reported by The Guardian and a bunch of other publications, Twitter is having some kind of bizarre problem. Again.
If I had $100 million in investment dollars, my web site would never ever go down. I’d put servers in orbit, for God’s sake. I’d pay someone $40k/year to stare at a traffic monitor and switch on an extra server farm that’s in a concrete bunker, just-in-case.
This is the kind of thing that makes me want to punch overly smug owners of meteoric startups in the face.
I’m just sayin’.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

Start call to action

See how Portent can help you own your piece of the web.

End call to action


  1. Twitter’s service issue wasn’t what brought me to the realization that the twitter folks are lost in the magnificence of their own reflection. It’s when they, like the folks who develop Firefox, began to rely on 3rd party developers to make their service tolerable, even somewhat useful. The only reason why I use Firefox is because of the add-ons that people have developed for it. The only reason I use twitter is because there is no other twitter, and sometimes people have some short little useful or funny snippet to add to my life. Same for YouTube. The world of reason lost the battle with YouTube shortly after I started using it in 2006. It was unprofitable at the time, so Google decided to do whatever it could do to generate revenue (understandable) but did it in a way that was completely insulated and ripped the heart out of it.
    A great example of what I’m talking about with respect to Twitter is when they removed a key personalization option because they called it ‘confusing’. If you look at their help page which is anything but helpful, their appalling disorganization becomes brutally apparent. I suspect it was confusing because it was not explained. Instead of making it an ‘advanced’ option for users to ignore, they took it away.
    When a business caters to the highest percentage of user needs and ignores the smaller percentage, they are tempting the Pareto principle and open themselves to missing something important. Ask a group of 100,000 randomly-selected people to describe their perfect social media site and 80,000 people might have the same idea, 15,000 might have a great idea, 4,995 might have something amazing in mind, and 5 of them might change the world if they weren’t ignored along with the other 19,999.

  2. Twitter needs to figure it out, since people have been true to them though they crashed big time and have had random troubled times since then.
    What am I saying? People are addicted to Twitter everywhere. There are tons of related Twitter-related programs which further feed the addiction. Twitter continues to pull in more and more big name brand advertisers and, even, government offices posting updates. Give people what they want and be consistent.
    I think Twitter has a magnetic force pulling people in by the droves. Do I think that they have the potential to be far more than they are right now? Absolutely.
    Keeping a mammoth network of people connected is just basic.

Comments are closed.

Close search overlay