9 step SEO checkup using Google Webmaster Tools – SEL Column

Ian Lurie

My latest Search Engine Land column is up: 9 Step SEO Checkup Using Google Webmaster Tools.
SEO is about actually doing stuff that helps. It’s not about talking about all the stuff you could do. Hopefully, this column will help you find simple, doable stuff you can tweak to improve your search profile.
Read: 9 Step SEO Checkup Using Google Webmaster Tools

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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  1. This was a really useful column. Well worth remembering step 9 for when a stubborn but important page will not index and you cannot resubmit an xml sitemap.

  2. These are all great steps to checking your SEO and keeping it inline with Google. Even though they are spelled out sometimes, people tend to forget their importance. Duplicates, 404’s all of that matters big time!

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