Amazon and Google SEO: My presentation
Ian Lurie Mar 8 2017
More coming (including links), but here’s the slide deck from today’s Resonate presentation:
These are some of the resources I mentioned in the presentation. If you don’t see one, let me know.
Keyword and competitive analysis
Amazon keyword search data
Keyword and question analysis. A great way to mine for questions and product features in which your customers are interested.
Moz Keyword Explorer
A new keyword research tool from Moz. It integrates with the rest of their toolset.
A keyword research tool. Includes both organic and paid rankings data. Great for competitive research
Google Insights for Search
Trended search data from Google
General SEO Health
They make a whole bunch of great tools: OpenSiteExplorer, FollowerWonk, etc. Check ‘em out.
An amazing toolset. SEO, social, etc. May wash your dishes, too.
Google Search Console
Get site SEO and other ‘health data’ from Google.
Bing Webmaster Tools
Bing’s version of Google Search Console. A fantastic tool in its own right. Use it.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More