Amazon and Google SEO: My presentation(s)

Ian Lurie

Update: Now, get THREE for ONE! Such a deal!!! I’ve added my Resonate 2018 deck, which deliberately buries you in tactics, and then gives you a shovel. Scroll further down for the original Resonate presentation, my Retail Global presentation, and relevant links.

Remember, you can ask me questions on Twitter at @portentint, or on LinkedIn at

Resonate 2018: My long list of Google and Amazon SEO tactics:


Here’s my Retail Global 2017 deck. I talk about SEO with word vectors, keyword analysis, and how to make sense of it all.


Here’s the updated deck and links from my 2017 Resonate presentation. I ranted and raved about changes to the Amazon and Google algorithms. It was fun. If you missed it, alas. But at least you can look at the slides.


The links

These are resources relevant to the presentation. If I missed one, let me know.

Marketing Stuff

The Ultimate Guide to Page Speed
We wrote a whole guide! It’s a blog post series. No sign up, no reg. Just make your site faster. Please

Emotional Content
A presentation I did last year about emotional copywriting. I blatantly stole all the ideas therein, and cite some great books

Keyword and competitive analysis

Amazon keyword search data

Keyword and question analysis. A great way to mine for questions and product features in which your customers are interested.

Moz Keyword Explorer
A new keyword research tool from Moz. It integrates with the rest of their toolset.

A keyword research tool. Includes both organic and paid rankings data. Great for competitive research

Google Insights for Search
Trended search data from Google

General SEO Health

Google Mobile Test
Check your site’s mobile-readiness.

SSL Shopper SSL Checker
Test your site for proper SSL encryption. Be ready for some (polite) ads. Remember, you need to get SSL taken care of no later than Fall 2017.

They make a whole bunch of great tools: OpenSiteExplorer, etc. Check ‘em out.

An amazing toolset. SEO, social, etc. May wash your dishes, too.

Google Search Console
Get site SEO and other ‘health data’ from Google.

Bing Webmaster Tools
Bing’s version of Google Search Console. A fantastic tool in its own right. Use it.

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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