Amazon and Google SEO: My presentation(s)

Ian Lurie Mar 8 2017

Update: Now, get 2 for 1! I’ve added my Retail Global slide deck, which gets to the core of these changes and gets more concrete about how to deal with word vectors. Scroll further down for the original Resonate presentation, and relevant links.

Here’s the updated deck and links from my 2017 Resonate presentation. I ranted and raved about changes to the Amazon and Google algorithms. It was fun. If you missed it, alas. But at least you can look at the slides.

Remember, you can ask me questions on Twitter at @portentint

The links

These are resources relevant to the presentation. If I missed one, let me know.

Marketing Stuff

The Ultimate Guide to Page Speed
We wrote a whole guide! It’s a blog post series. No sign up, no reg. Just make your site faster. Please

Emotional Content
A presentation I did last year about emotional copywriting. I blatantly stole all the ideas therein, and cite some great books

Keyword and competitive analysis

Amazon keyword search data

Keyword and question analysis. A great way to mine for questions and product features in which your customers are interested.

Moz Keyword Explorer
A new keyword research tool from Moz. It integrates with the rest of their toolset.

A keyword research tool. Includes both organic and paid rankings data. Great for competitive research

Google Insights for Search
Trended search data from Google

General SEO Health

Google Mobile Test
Check your site’s mobile-readiness.

SSL Shopper SSL Checker
Test your site for proper SSL encryption. Be ready for some (polite) ads. Remember, you need to get SSL taken care of no later than Fall 2017.

They make a whole bunch of great tools: OpenSiteExplorer, etc. Check ‘em out.

An amazing toolset. SEO, social, etc. May wash your dishes, too.

Google Search Console
Get site SEO and other ‘health data’ from Google.

Bing Webmaster Tools
Bing’s version of Google Search Console. A fantastic tool in its own right. Use it.


  1. Great info Ian! Question – will there be a video of your presentation?

    • Hi Ron!

      Sorry, they didn’t record it.

      • Well that’s a shame. Wish they would have. But I still learn new things from the slides! Thanks so much for posting.

  2. The battle is just heating up between these two with Echo and Google Home. Also I love ‘grey-hattedness’ :)

    • It’s a state of being, really.

Comments are closed.