An SEO Case Study
Ian Lurie Jan 27 2007
Veoh.com is a client of ours – they run an online video network. Don’t think YouTube, think NBC.
We’ve been working with them on search engine optimization, bragging modestly. They’ve made a huge collection of changes to their site infrastructure, started blogging, and worked hard on high quality content to which folks want to link.
The results are just starting to come in:
I am immensely proud of the result, and of their sticking with the ethical, long-term approach. You don’t get these kinds of results by tricking the search engines. You get them by building great content and great relevance.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More