Beware: Network Solutions SEO Fine Print
Ian Lurie Feb 12 2008
Network Solutions lies like George Bush on an aircraft carrier. Or Bill Clinton about his sex life (just to be non-partisan about it). You can’t pin any of them down, but you know damned well they’re pulling a fast one.
I got an e-mail from a client today asking:
“Why should we pay you $5,000 a month for SEO when Network Solutions will guarantee us top 10 for $400?”
Here’s the e-mail they got:
It looks great. It has glossy globes and stuff with ‘www’ on it. These guys must be experts!
And they are! At ripping you off. Read the fine print.
My favorite part:
“Network Solutions guarantees a minimum number of top ten listings in one or more of 12 search engines within 10 months from completion date… The search engines included are: AOL, AlltheWeb, AltaVista, Ask.com (formerly known as AskJeeves), Google, Hotbot, IWon, Looksmart, Lycos, MSN, Netscape, and Yahoo!… The minimum number of top ten listings guaranteed is 5 for the 20 keyword phrase package, 10 for the 30 keyword phrase package and 20 for the 50 keyword phrase package. There is no guarantee for the 10 keyword package.”
- Network Solutions actually guarantees nothing for $400. Nor do they guarantee anything for $1800.
- If you pay $2800 or more for a larger package they’ll give you a guarantee: 5 top ten rankings on such competitive hotspots as Looksmart, Lycos or AltaVista.
- They make zero guarantee about how long those rankings will last. If they pay Looksmart for a high ranking for one month, then they’ve met the guarantee and they get your money.
The top 5 search engines are Google, Yahoo!, Live, AOL and Ask.
The remaining search engines fight over less than 3% of the market.
So, while not technically doing anything illegal, Network Solutions will take your money and deliver zero value.
Ah, Network Solutions, you make it too easy.
If my client actually hires them after reading this I’m going to stab myself in the eye with a ballpoint pen.
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CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More