Beware SEO Snake Oil

Ian Lurie Jan 26 2007

mcuttsMatt Cutts has a great post about someone he caught using unethical but ‘undetectable’ search engine optimization techniques.

The short version: If your search marketing firm/consultant mentions using ‘doorway pages’ or something like that to help you move up in the rankings, run. If they won’t tell you what they’re doing, run faster.

tags : conversation marketing