Bing: Ugliest HTML on the planet?

Ian Lurie

I’m starting to warm up to Bing a bit. The marketing is awful, but the search engine has a certain quirky charm. Never mind that neither Google nor Bing show up in the top 10 in the Bing rankings for ‘search engine’. If Microsoft can ever come up with an algorithm that works, Bing could be a useful tool.
Just don’t look at the code.

Holy ugly code, Batman. This code makes Google’s look good.
It looks like this was created with Visual Studio or something. Oh, wait.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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