Calling All Publications: Rel=canonical Is Worth A Look

I just wrote a skeptical piece about the search engines’ new rel=canonical standard.
I am, after all, a skeptic.
But, if you’re a large publication with a massive site, you’ve got canonicalization problems, and this could be the solution you’ve been looking for.
In a nutshell: You can use rel=canonical in the HEAD element of pages you don’t want indexed, and search engines will list the URL you indicate, instead.
No guarantees on whether this will actually help with search engine optimization, but given how difficult it is to clean up these kinds of problems on larger sites, it’s worth trying rel=canonical for a few months.
Read more about the standard on the Google Webmaster Central Blog.

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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