Dumb SEO Spam

Ian Lurie

Do people still think stuff like this works? (Cut and paste this – I’m not creating a link and giving them the satisfaction).


I’m 99% sure they’re trying to gain ranking for ‘ford akron ohio’. Hopefully the search engines are smarter than that these days…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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  1. I’ve seen some REALLY WEIRD comment spam on my blog that is seemingly trying to increase ranking for the words “snow patrol crash”. I am guessing for the band Snow Patrol?

  2. It’s so much more productive to be ethical. Just think:
    1. Google Adwords research reveals “Not enough data to give estimates” for their beloved phrases. (Both the snow patrol and Akron spammers.)
    2. If the Akron spammers were a legit local business, they could submit to Google Local Search and likely get a free listing for this term.
    Being unethical requires a whole lotta effort for very little reward. Such a waste of time and talent…

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