FUD Prevention: Google Website Optimizer

Ian Lurie

I just posted a bit about Google Website Optimizer, and potential SEO issues. It appears I may be guilty of FUD* mongering. Lest I be tagged as such:


Robert Gorell at FutureNowInc.com says it’s very, very unlikely that use of the tool would lead to penalties from Google.

I’m still less sure about Yahoo – look for follow-up info in the coming weeks.

* Fear, Uncertainty, Doubt

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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