FUD Prevention: Google Website Optimizer

I just posted a bit about Google Website Optimizer, and potential SEO issues. It appears I may be guilty of FUD* mongering. Lest I be tagged as such:


Robert Gorell at says it’s very, very unlikely that use of the tool would lead to penalties from Google.

I’m still less sure about Yahoo – look for follow-up info in the coming weeks.

* Fear, Uncertainty, Doubt

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

Start call to action

See how Portent can help you own your piece of the web.

End call to action
Close Mobile Menu Button
Close search overlay