Good SEOs Have Always Been Marketers
Ian Lurie Jul 17 2007
Grokdotcom posted an article yesterday titled “Are Some SEO’s Becoming (*gasp*) Marketers?”.
Good SEOs have always been marketers.
Granted, good SEOs are, and always have been, in short supply. And it may be that these days, bad SEOs are learning to parrot things some of us have said for 7+ years like:
“SEO is about quality content.”
“Don’t sacrifice usability for SEO.”
“Measure SEO results in terms of conversions, not rankings.”
But implying that search engine optimization experts are just now becoming marketers sets my teeth on edge.
Maybe if these other SEOs spent more time learning the basics of marketing, and less time trying to outfox search algorithms, the idea that SEO is marketing wouldn’t be such a mind-blowing epiphany.
(Ian walks offstage, grumbling)
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More