Google Crawling the Wrong Javascript

Ian Lurie

I’m throwing this story out there to see if anyone else has had a similar experience.
Google’s made a lot of noise recently about their newfound ability to crawl javascript and links that are built into a javascript.
Last week I saw a 500% increase in ‘page not found’ errors in one client’s Google Webmaster Tools. The links all looked like this:
At first, I didn’t make the connection between that and Google’s improved javascript prowess.
After looking at the client’s pages, though, the only place the guilty link appears is in a javascript:

In this context, the forward slash (‘/’) means ‘’, so the text above gives you ‘’.

The only problem: That is not a link, Google!
It’s just a javascript ‘bug’ for the client’s analytics package, Hitbox. It tells Hitbox to record the pageview with a shorter URL. But it is not a link. No visiting browser would interpret it as one, either.
Anyone else seeing this kind of behavior?
Google folks, any chance of verifying and addressing this?
Your servant/slave/supplicant

Related Posts


Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

Start call to action

See how Portent can help you own your piece of the web.

End call to action


Comments are closed.

Close search overlay