It’s somewhat official: Google’s making another major algorithm update. You can read the geeky details on Search Engine Land.
I have a few tips for surviving the experience:
- Turn off your computer and walk away for a week.
- Find those left over percocets and pop a few.
- Failing that, go to the Google server at 220.127.116.11. Search your target phrases there. If the result there is still different from the rest of the world, there’s a chance Google’s still updating, and whatever you’re seeing that’s causing ulcers is temporary.
Google has many servers. They push these updates live from one server to the next. While the servers are never fully in sync, it’s a pretty good way to the progress of a Google update.
I can’t guarantee that 18.104.22.168 is really indicative. But it might just save your sanity.