Google, Link Spam and Good Citizenship

Ian Lurie


Imnotadoctor writes that Google still seems to reward link spammers.

For those of you who aren’t familiar with the concept, link spammers will build a site and then purchase or otherwise collect thousands of links from other, unrelated web sites, for the sole purpose of improving their search ranking.

Google frowns (glowers, actually) on this practice, but it’s not always easy to detect.

If you find an instance of link spam, or any other attempt to fool the search engines, please report it using this form.

Link spam is the toughest to stop – no guarantee Google will act on a report. But they are always improving their filters and any reports will help.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Wow Ian it is good to know that people out there actually read my blog.
    Thanks for the great feed back and the link to the report form.
    I will keep you posted if I see anything back from google.

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