Google Still Supreme?

Ian Lurie

3d image, conceptual, king, emperor
Google’s had a lot of shake-ups recently. The now-infamous Florida Update gave a lot of search engine optimization firms hives. IPO rumors (now confirmed) have folks wondering about Google’s long-purported neutrality. And now Yahoo/Inktomi and Microsoft are lining up to compete. What does it all mean? Most likely, that Google will change the rules yet again to stay ahead of the pack. In fact, the search engine leader already has.

Anyone who performs search engine optimization for a living knows that Google’s changed the rules recently. Theories abound, but one thing’s for sure: Google is now emphasizing quality links more than ever.

And, just to really keep things going, Google has also worked hard to improve their local search mechanism. That was the one thing that Yahoo appeared to have over Google.

But combine Google’s ever-growing index with their huge audience share, and throw in Yahoo’s huge blunder on the paid inclusion front, and you wonder if the battle isn’t already over…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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