Google will still eat you when it grows up
Ian Lurie Jun 2 2009
Awwww, who’s a cute widdle puddy tat. Yes you are. Yes you are you widdle cutie puddy tat…
Slash. Bite. Garrrgghhhhhh… (insert death rattle here)
This gratuitous cuteness, followed by horrific violence, is brought to you by Google. Virginia Nussey of Bruce Clay pointed out a statement by Matt Cutts at SMX Advanced today that shows even the cutest little search engines will eventually become meat eaters.
According to Matt Cutts, Google’s going to change their nofollow rules so that it soon becomes a less effective SEO tool. You can read the details in Virginia’s post.
This is a big change. I won’t go all geeky about it. But it’s a major, major reversal, and a lot of folks who depended on nofollow for their SEO strategy are going to be sad.
The lesson? Google is a big corporation. They exist to make money. Not to make SEOs happy, or even remotely un-depressed.
We all depend on Google, to some extent, to drive traffic to our sites and build our businesses.
We have little choice.
Just remember that Google can’t escape its nature as a profit-seeking animal.
Remember that when you decide whether Google’s rules are ethical guidelines.
Remember that when you decide whether to try to game the algorithm (bad idea).
And really, really remember that when you get frustrated with your SEO because you’re not progressing fast enough, and you just read this great article about how sculpting this or tricking that will move you up in the rankings.
Treat Google like that lion cub: A great addition to the household. And a fast-growing predator that may bite you in half later on. Not evil, but not terribly interested in what you want, either.
K, it’s been a long day, and I’m not coherent, so I’ll stop babbling.
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.