Google's Sandbox

Ian Lurie

3d sandbox

Is there really a Google Sandbox? Many search engine optimization pros feel that Google is applying some type of filtering to new sites with certain ratios of incoming links.

I’m not sure if I buy that, but I do know that the rules for Google have changed, and that new web sites are languishing for 5-9 months after launch before moving into any kind of reasonable search ranking.

Here’s an article that backs me up a bit.

In the end, it doesn’t matter how Google’s doing it – the new rule of the day is you’ve gotta play the blues before you hit the high notes on Google. If you’re launching a whole new site, at a new URL, expect to wait at least six months to achieve a top rank, no matter how well-optimized your new web site is.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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