Ian Lurie Jan 20 2005
Is there really a Google Sandbox? Many search engine optimization pros feel that Google is applying some type of filtering to new sites with certain ratios of incoming links.
I’m not sure if I buy that, but I do know that the rules for Google have changed, and that new web sites are languishing for 5-9 months after launch before moving into any kind of reasonable search ranking.
Here’s an article that backs me up a bit.
In the end, it doesn’t matter how Google’s doing it – the new rule of the day is you’ve gotta play the blues before you hit the high notes on Google. If you’re launching a whole new site, at a new URL, expect to wait at least six months to achieve a top rank, no matter how well-optimized your new web site is.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More