Humble Pie, Eating Crow, Wiping Egg Off Face

Ian Lurie

OK, I got caught in a rookie mistake.

I did a quick SEO review of Jeremiah’s blog. In it, I said “Change to a server-side 302 redirect instead of a client-side redirect.”

Gaaaah. Sorry. It should be a 301 redirect, not a 302 redirect. The difference: A 301 redirect indicates that a site or page has permanently moved. That’s what you want the search engines to know.

So, sorry to all who I’ve led down the road to imminent SEO ruin. OK, I’m exaggerating. A little…

301 redirects. Not 302s…

(Ian tiptoes offstage…)

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Ian
    It’s great that you’re responding so quickly and editing one’s comments, I’ve had to do this many times (if blogging is a conversation, than it sometimes lends to real time improvements)
    With that said, no reason to beat yourself up, you’re still a thought/practice leader in this space.

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