Ignorance, revealed

Ian Lurie

Marketing Pilgrim points us to an article in the Rapid City Journal that claims ‘For the most part, search engine optimizers are… crooks.’

I won’t comment on the article. I’m too angry.

But I will say this: Claire Scholz, the author of this article, is president of her own ‘Internet design and marketing company’. Check it out at Asiostudio.com and make your own decisions as to her level of expertise.

And it includes multiple articles are search engine optimization. And she offers search engine optimization services!?

Services she’s not very good at:

  • Her code isn’t CSS 2.0.
  • She has inline CSS styles.
  • Her title tags are not optimized.
  • Her page headings are graphics, instead of text.
  • Hmmmmmm.So Claire, if you’re selling services for which you aren’t qualified, does that make you, um, a crook?

    Caught redhanded
Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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