In Search Engine Optimization, There Are No Guarantees
Ian Lurie Jul 1 2008
“Do you guarantee a top ranking?”
I hear this a lot.
The answer is “If I did, I’d be lying to you.”
Google today published revised guidelines for hiring a search engine optimization firm.
I think the single most valuable quote is:
“No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”
We can’t guarantee you a ranking. A good SEO consultant can guarantee ethical practices, effort, experience and the ability to build measurable traffic over time.
Keep that in mind as you search for your next SEO firm…
[ Read about Portent’s search engine optimization services here ]
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More