SEO

JUMP to the Top of the Search Engines (not)

A sure sign you should run, screaming, from an SEO solicitation:

SEO solicitation

What are the danger signs?

  1. They used the word “Sizzlin” in a search engine optimization advertisement. That should scare you right off.
  2. They imply a guarantee of first page placement on Google. No one can do that. Read Google’s webmaster guidelines if you don’t believe me.
  3. They also imply that there are lots of other search engines out there (“& More!”). That’s true. But really only 3-5 matter: Google, Yahoo, MSN, Ask.
  4. They refer to Ask as ‘AskJeeves’, proving they likely wrote this e-mail 2 years ago.

Oh, and they don’t list a web site for their company anywhere in the e-mail.

Do they actually lie in this e-mail? No. But it stinks…

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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