Keywords Ain’t All Dat: An SEO Lesson

Ian Lurie Aug 8 2007

Keywords can wreck a good search engine optimization campaign.

That can be a tough lesson to learn. Fortunately, you have me to prove it to you. Years of internet marketing apparently numbed my brain.

I wrote a beautifully optimized page for my company site – it focuses on our Google Analytics practice. Within a week, we had the #3 spot for ‘Google Analytics Consulting’. Woo hoo!

Ranking for 'Google Analytics Consulting'
Four days later, I checked the Keywords report in Google Analytics. Alas:

keyword report

Of those 5 visits, 5 are probably me.

Of course, if I’d bothered to use any keyword research tool (such as WordTracker, KeywordDiscovery or even Google Adwords), I would have immediately seen that no one searches for ‘Google Analytics Consulting’.

Back to the drawing board.

The moral of this story: Research your keywords.

I am now going to go wipe the egg of my face…

tags : conversation marketing


  1. alexissr


    Do you think that Wordtracker and KeywordDiscovery would be of great interest for someone looking for “french keywords” and french market ?
    I mean, all the data collected by these two apps are collected from US surfers isn’t it ?

  2. ian


    Actually KeywordDiscovery has many languages, including French.

  3. How about using KeywordSpy ( – This will give you an opportunity to immediately track down your competitors and gather keywords for the promotional campaign of your online business.
    Aside from wordtracker, KeywordSpy is keyword research technology where you can also earn and even surpass what your competitors are making with Google Adwords and Overture. KeywordSpy gives you the key to their success: a good ad-campaign with the right keywords.
    They have features like:
    •The most comprehensive keyword database with over a billion keywords and counting
    •Regular updates on keyword databank including search logs and keywords from our partnership with Internet Service Providers (ISPs) and other reliable data servers
    •99% percent search results accuracy
    •Instant downloading capabilities on all search results
    •Offers exclusive country keywords (US, United Kingdom, Canada, Australia and South Africa) and more to be added soon
    •The only keyword tool that displays Ad Rank, Competitor Count and PPC Cost of keywords
    •Watch List, Search History Logs and other handy tools for easier keyword researching
    •Provides Excellent Support Service
    •User friendly search log accessibility through the use of either Keywords or Domain names

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