Keywords Ain't All Dat: An SEO Lesson

Ian Lurie

Keywords can wreck a good search engine optimization campaign.

That can be a tough lesson to learn. Fortunately, you have me to prove it to you. Years of internet marketing apparently numbed my brain.

I wrote a beautifully optimized page for my company site – it focuses on our Google Analytics practice. Within a week, we had the #3 spot for ‘Google Analytics Consulting’. Woo hoo!

Ranking for 'Google Analytics Consulting'

Four days later, I checked the Keywords report in Google Analytics. Alas:

keyword report

Of those 5 visits, 5 are probably me.

Of course, if I’d bothered to use any keyword research tool (such as WordTracker, KeywordDiscovery or even Google Adwords), I would have immediately seen that no one searches for ‘Google Analytics Consulting’.

Back to the drawing board.

The moral of this story: Research your keywords.

I am now going to go wipe the egg of my face…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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Comments

  1. Do you think that Wordtracker and KeywordDiscovery would be of great interest for someone looking for “french keywords” and french market ?
    I mean, all the data collected by these two apps are collected from US surfers isn’t it ?

  2. How about using KeywordSpy (http://www.keywordspy.com)? – This will give you an opportunity to immediately track down your competitors and gather keywords for the promotional campaign of your online business.
    Aside from wordtracker, KeywordSpy is keyword research technology where you can also earn and even surpass what your competitors are making with Google Adwords and Overture. KeywordSpy gives you the key to their success: a good ad-campaign with the right keywords.
    They have features like:
    •The most comprehensive keyword database with over a billion keywords and counting
    •Regular updates on keyword databank including search logs and keywords from our partnership with Internet Service Providers (ISPs) and other reliable data servers
    •99% percent search results accuracy
    •Instant downloading capabilities on all search results
    •Offers exclusive country keywords (US, United Kingdom, Canada, Australia and South Africa) and more to be added soon
    •The only keyword tool that displays Ad Rank, Competitor Count and PPC Cost of keywords
    •Watch List, Search History Logs and other handy tools for easier keyword researching
    •Provides Excellent Support Service
    •User friendly search log accessibility through the use of either Keywords or Domain names

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