Keywords can wreck a good search engine optimization campaign.
That can be a tough lesson to learn. Fortunately, you have me to prove it to you. Years of internet marketing apparently numbed my brain.
I wrote a beautifully optimized page for my company site – it focuses on our Google Analytics practice. Within a week, we had the #3 spot for ‘Google Analytics Consulting’. Woo hoo!
Four days later, I checked the Keywords report in Google Analytics. Alas:
Of those 5 visits, 5 are probably me.
Of course, if I’d bothered to use any keyword research tool (such as WordTracker, KeywordDiscovery or even Google Adwords), I would have immediately seen that no one searches for ‘Google Analytics Consulting’.
Back to the drawing board.
The moral of this story: Research your keywords.
I am now going to go wipe the egg of my face…