Local Search Optimization: Put Your Address On Your Site!!!!
Ian Lurie Aug 27 2008
If you want to rank well in local search results, put your address on your web site.
Proof: Last week, I asked my team to add our mailing address in the footer of our site. We already have a pretty address graphic on internal pages, but I wanted a text address.
And lo, there was much caterwauling at how I was wrecking our design.
Well, OK, there wasn’t, because my team is very SEO-conscious, but if it was any other design team I would’ve been tarred and feathered.
Nevertheless, I am the Almighty Signer of Paychecks. So they added our address:
A week later, here’s our ranking in the Google Local search results for ‘Seattle Search Engine Optimization’:
We also suddenly jumped into the top 5 local results on Yahoo! (we’re not technically IN Seattle, so it’s always been tough).
Add your address. It’s just silly not to.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More