Local Search Optimization: Put Your Address On Your Site!!!!

Ian Lurie

If you want to rank well in local search results, put your address on your web site.

Proof: Last week, I asked my team to add our mailing address in the footer of our site. We already have a pretty address graphic on internal pages, but I wanted a text address.

And lo, there was much caterwauling at how I was wrecking our design.

Well, OK, there wasn’t, because my team is very SEO-conscious, but if it was any other design team I would’ve been tarred and feathered.

Nevertheless, I am the Almighty Signer of Paychecks. So they added our address:

Address added to the website

A week later, here’s our ranking in the Google Local search results for ‘Seattle Search Engine Optimization’:

Portent's local search ranking

We also suddenly jumped into the top 5 local results on Yahoo! (we’re not technically IN Seattle, so it’s always been tough).

Add your address. It’s just silly not to.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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