Local Search Ranking Factors, 2010 Highlights
Ian Lurie Jun 7 2010
David Mihm has published this year’s Local Search Ranking Factors report. It’s the collected opinions and research of 30 different search experts, all in one place.
I was a contributor, but a few findings still made me re-open my bag of tricks and add some new ones.
First, everyone agrees that adding photos to a profile is a huge factor. So start snapping pix!
I didn’t agree on this one, but some of the contributors feel that having a local phone number on the site is a big ranking factor.
Finally, some contributors think a matching Google account helps local listing rank higher. Again, I disagree – I see too many hijacked and spam local pages ranking #1 in local search. But I’m not about to duel expertise with these folks in local search – they’ll kick my butt from here to Canada.
In the wish-this-would-change-but-it-never-will, microformats still make no difference.
And, in the man-I-hope-that-isn’t-the-case, most of the group thinks that MyMaps citations are important. I’m revving up my script submitter right now.
If you’re doing local SEO of any kind, you need to check it out:
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Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More