Marketing Strategy for Search

Ian Lurie

I just did a presentation at Friends of Search (an amazing conference, by the way). I focused on strategic thinking for SEOs, PPCs and the like. Here are the slides:

Check ’em out.

You can also find the long-form version of this here: One-Trick Ponies Get Shot: Digital Marketing Strategy Done Right





Check out Portent's Free Digital Marketing Training Library




Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

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