Matt Cutts SEO Videos
Ian Lurie Aug 1 2006
Matt Cutts, Google engineer and champion of white-hat SEO practitioners everywhere, has a collection of short search engine instructional videos he’s recorded.
In them, he answers lots of SEO questions, like ‘who should I optimize for, the search engines, or my customers?’, and ‘What makes a web site “good” for SEO’. Some of his answers are pretty technical, but Matt does a great job of keeping things super-accessible.
This is your chance to see it straight from a guy who works at Google. Remember, his opinions aren’t officially those of Google. But his opinions also agree with mine, so hey, he’s got to be in good shape. :)
His points include stuff like:
- Optimize for users and search engines. Don’t just optimize for search.
- Optimizing your code is as important as optimizing content.
- Good ‘link bait’ is important.
I highly recommend you take a look. It’s great information.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More