Matt Cutts SEO Videos
Ian Lurie Aug 1 2006
Matt Cutts, Google engineer and champion of white-hat SEO practitioners everywhere, has a collection of short search engine instructional videos he’s recorded.
In them, he answers lots of SEO questions, like ‘who should I optimize for, the search engines, or my customers?’, and ‘What makes a web site “good” for SEO’. Some of his answers are pretty technical, but Matt does a great job of keeping things super-accessible.
This is your chance to see it straight from a guy who works at Google. Remember, his opinions aren’t officially those of Google. But his opinions also agree with mine, so hey, he’s got to be in good shape. :)
His points include stuff like:
- Optimize for users and search engines. Don’t just optimize for search.
- Optimizing your code is as important as optimizing content.
- Good ‘link bait’ is important.
I highly recommend you take a look. It’s great information.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More