No more WWW woes? Google adds Preferred Domain Tool

www on the sand

Google has added a ‘preferred domain’ tool to Google Webmaster Central. It lets you tell Google whether you’d like all links to your site to include ‘www’ or not.

This may seem subtle, but it’s a long-standing problem in search engine optimization. Search engines historically see and as two distinct pages, even though they’re probably not. So if folks link to you using when you usually use, they likely don’t help.

Of course, when I clicked the ‘submit’ button I got ‘service unavailable’. Hopefully it’ll be back soon. More bulletins as events warrant…

CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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