The On-Page SEO Cheatsheet

Ian Lurie

A Fat Free Guide member asked for an on-page SEO cheatsheet. I put it together and uploaded it early today, so that subscribers could download it. But I’m feeling generous, since it’s Friday and no air conditioners have flooded us out in 2 whole days, so here it is.

If you’re responsible for writing articles, uploading images or otherwise handling individual pages of your company site, the on-page SEO cheatsheet maps the highest single-page SEO priorities:

Download the On-Page SEO Cheatsheet

Download the On-Page SEO Cheatsheet [PDF 786kb]

Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. Thanks for a really useful brief introduction to on-page SEO. I knew some of this but the pdf and how you take people through the different parts of the page is really helpful.

  2. Thanks for this tool! I stumbled upon your site a few days ago and am glad I did. Great info (plus lots of personality). 🙂

  3. I printed out the SEO cheat sheet and tacked it up on my cork board for quick reference. How about making one for off page SEO too?

  4. Hey Ian,
    I want to thank you for sharing your knowledge. I posted on my blog to share this with other people. Keep up the good work!

  5. Hi Ian,
    This is a good start for someone who has an understanding of SEO, a good reference point. It is my hope however, that they do completely understand the concepts behind SEO, it isn’t as easy as just sticking your catchphrase or keywords around your site, SEO is a process that works over time, it’s not a quick fix deal. Again, great reference!

  6. Ian,
    I saw your ads on FB for this – this is great. Thanks for putting this together. I’ll definitely send people here to this report for some SEO guidance.
    Great work!

  7. Loved the tutorial – it’s nothing new to me, but I can see it would be if someone had not known the basics. Solid information, and great ads on Facebook, by the way!
    You’re obviously top-notch. I’ll try to peek in often – two thumbs up, for what it’s worth.

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