SEO Blog Posts

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Portent Placeholder SEO

10 Apr, 2007

Google Website Optimizer May Cause Search Penalties

By Ian Lurie

Google Website Optimizer lets you test various headlines, product shots and other page elements against each other. And it’s free. Wouldn’t you always want to use it? No – ironically, Google’s Website Optimizer engages in a practice that some call ‘cloaking’. That practice may lead to search ranking penalties from – you guessed it –… Read More

Portent Placeholder SEO

6 Mar, 2007

4 Ways to Prepare for Google Personalized Search

By Ian Lurie

Google is really pushing personalized search these days. That’s going to have a profound effect on search marketing, because you won’t be able to game web sites by over-focusing on a single phrase. Since Google Account holders’ search results will be based, in part, on their search history, stuffing your site to bursting with a… Read More

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Portent Placeholder SEO

21 Feb, 2007

Humble Pie, Eating Crow, Wiping Egg Off Face

By Ian Lurie

OK, I got caught in a rookie mistake. I did a quick SEO review of Jeremiah’s blog. In it, I said “Change to a server-side 302 redirect instead of a client-side redirect.” Gaaaah. Sorry. It should be a 301 redirect, not a 302 redirect. The difference: A 301 redirect indicates that a site or page… Read More

Portent Placeholder SEO

20 Feb, 2007

What to Do If Your Ranking Slips

By Ian Lurie

You’ve been #1 for a month. Traffic and sales are rolling in. Then, one day, you check on your ranking on Google and it’s happened: You’re #2. Augh! Here’s what you do: Don’t Panic. Sometimes ranking changes are temporary. If you watch them every day you’re bound to see a lot of wiggling. Check the… Read More

Portent Placeholder SEO

9 Feb, 2007

Five Great Ways to Remain Invisible

By Ian Lurie

After a long week, it's nice to use some negative reinforcement for SEO training. Read on for the best ways to make sure you never show up in any search engine, ever.

Portent Placeholder SEO

7 Feb, 2007

Search Marketing Versus Simpletons

By Ian Lurie

Muhammad at Pronet shows us a video as an indication as to why social sites, like Digg.com, hate search engine marketers. The video he shows is horrible. The guy in the video is recommending unethical, short-sighted strategies that achieve nothing, or worse. Add links to social bookmarking sites three times a week?! This strategy would… Read More

Portent Placeholder SEO

1 Feb, 2007

Ignorance, revealed

By Ian Lurie

Marketing Pilgrim points us to an article in the Rapid City Journal that claims ‘For the most part, search engine optimizers are… crooks.’ I won’t comment on the article. I’m too angry. But I will say this: Claire Scholz, the author of this article, is president of her own ‘Internet design and marketing company’. Check… Read More

Portent Placeholder SEO

27 Jan, 2007

An SEO Case Study

By Ian Lurie

You can get the top Google ranking against 247 million competitors by doing the right thing.

Portent Placeholder SEO

26 Jan, 2007

Beware SEO Snake Oil

By Ian Lurie

Matt Cutts has a great post about someone he caught using unethical but ‘undetectable’ search engine optimization techniques. The short version: If your search marketing firm/consultant mentions using ‘doorway pages’ or something like that to help you move up in the rankings, run. If they won’t tell you what they’re doing, run faster. http://www.mattcutts.com/blog/undetectable-spam/

Portent Placeholder SEO

16 Jan, 2007

WikiSeek Search Engine: First Impressions

By Ian Lurie

Wikipedia's new Wikiseek has a very long way to go in the world of search engines.

Portent Placeholder SEO

12 Jan, 2007

Google PageRank Update

By Ian Lurie

Just a quick note for those of you whose palms sweat when your search ranking changes: Google is updating pagerank system-wide (I think) right now. They started earlier this week. So no, you’re not going nuts if you think your ranking has yo-yoed a bit.

Portent Placeholder SEO

28 Dec, 2006

SEO Myth Smackdown: Link Trading

By Ian Lurie

Link trading doesn't work. Trust me.

SEO

30 Nov, 2006

Google Wigglin

By Ian Lurie

Google appears to be doing an update right now (what they call a 'data refresh'). It's not a full on Google Dance. I call it more of a Google Wiggle. So if you're one of those folks who watches your rankings obsessively, whimpering every time you slip a spot, the next day or two may be a bit exciting...

Portent Placeholder SEO

27 Nov, 2006

Stunt Train SEO Manifesto

By Ian Lurie

Gaping Void, best known for hilarious back-of-business-card cartoons, posted an SEO Manifesto. My favorite points: 2. It’s much easier to plan a website than to retrofit it. Understanding fundamentals makes it much more valuable when you hire a consultant or agency. I can’t tell you how many clients of mine have had to rebuild their… Read More

Portent Placeholder SEO

30 Oct, 2006

Google, Link Spam and Good Citizenship

By Ian Lurie

Imnotadoctor writes that Google still seems to reward link spammers. For those of you who aren’t familiar with the concept, link spammers will build a site and then purchase or otherwise collect thousands of links from other, unrelated web sites, for the sole purpose of improving their search ranking. Google frowns (glowers, actually) on this… Read More