SEO Blog Posts

  • Everything or Small Business Only?
Portent Placeholder SEO

4 Jun, 2007

Do not Hire Me: Seth Godin Says So

By Ian Lurie

Well, OK, a bit of an over dramatization. But I often work as an SEO consultant, and he says I’m your last option. In a way, he’s right. He points out the futility of trying to game or trick the search engines into boosting your ranking in his synopsis of Inside The Black Box. I… Read More

Portent Placeholder SEO

1 Jun, 2007

Who Needs Sexy When You’re Rich? SEO and Keyword Diversity

By Ian Lurie

One of my clients is having his best year yet. He also just lost his #1 position for a really important keyphrase. How can he have the former in spite of the latter? Diversity. He’s got top 5 rankings for dozens of phrases. While the Big Money phrase gets hundreds of searches per day, and… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

Portent Placeholder SEO

3 May, 2007

Wikipedia love: How to get it

By Ian Lurie

Wikipedia.com controls a lot of traffic. They dominate the Google rankings for just about every subject, and can have a profound effect on your search marketing efforts. So, a link from Wikipedia can really help out. Search Engine Land has a great article on the long-term strategy for positioning yourself on Wikipedia. I have a… Read More

Portent Placeholder SEO

24 Apr, 2007

Correct in An Empty Room

By Ian Lurie

In marketing, it pays to start with your audience’s ideas, even if they’re wrong. Nowhere is that more true than search marketing: Pick the keywords they expect, and you’ll have a shot at changing their minds. Demand that they understand, in advance, that the phrase they use to describe your product is wrong, and you’ll… Read More

Portent Placeholder SEO

10 Apr, 2007

FUD Prevention: Google Website Optimizer

By Ian Lurie

I just posted a bit about Google Website Optimizer, and potential SEO issues. It appears I may be guilty of FUD* mongering. Lest I be tagged as such: Robert Gorell at FutureNowInc.com says it’s very, very unlikely that use of the tool would lead to penalties from Google. I’m still less sure about Yahoo –… Read More

Portent Placeholder SEO

10 Apr, 2007

Google Website Optimizer May Cause Search Penalties

By Ian Lurie

Google Website Optimizer lets you test various headlines, product shots and other page elements against each other. And it’s free. Wouldn’t you always want to use it? No – ironically, Google’s Website Optimizer engages in a practice that some call ‘cloaking’. That practice may lead to search ranking penalties from – you guessed it –… Read More

Portent Placeholder SEO

6 Mar, 2007

4 Ways to Prepare for Google Personalized Search

By Ian Lurie

Google is really pushing personalized search these days. That’s going to have a profound effect on search marketing, because you won’t be able to game web sites by over-focusing on a single phrase. Since Google Account holders’ search results will be based, in part, on their search history, stuffing your site to bursting with a… Read More

Portent Placeholder SEO

21 Feb, 2007

Humble Pie, Eating Crow, Wiping Egg Off Face

By Ian Lurie

OK, I got caught in a rookie mistake. I did a quick SEO review of Jeremiah’s blog. In it, I said “Change to a server-side 302 redirect instead of a client-side redirect.” Gaaaah. Sorry. It should be a 301 redirect, not a 302 redirect. The difference: A 301 redirect indicates that a site or page… Read More

Portent Placeholder SEO

20 Feb, 2007

What to Do If Your Ranking Slips

By Ian Lurie

You’ve been #1 for a month. Traffic and sales are rolling in. Then, one day, you check on your ranking on Google and it’s happened: You’re #2. Augh! Here’s what you do: Don’t Panic. Sometimes ranking changes are temporary. If you watch them every day you’re bound to see a lot of wiggling. Check the… Read More

Portent Placeholder SEO

9 Feb, 2007

Five Great Ways to Remain Invisible

By Ian Lurie

After a long week, it's nice to use some negative reinforcement for SEO training. Read on for the best ways to make sure you never show up in any search engine, ever.

Portent Placeholder SEO

7 Feb, 2007

Search Marketing Versus Simpletons

By Ian Lurie

Muhammad at Pronet shows us a video as an indication as to why social sites, like Digg.com, hate search engine marketers. The video he shows is horrible. The guy in the video is recommending unethical, short-sighted strategies that achieve nothing, or worse. Add links to social bookmarking sites three times a week?! This strategy would… Read More

Portent Placeholder SEO

1 Feb, 2007

Ignorance, revealed

By Ian Lurie

Marketing Pilgrim points us to an article in the Rapid City Journal that claims ‘For the most part, search engine optimizers are… crooks.’ I won’t comment on the article. I’m too angry. But I will say this: Claire Scholz, the author of this article, is president of her own ‘Internet design and marketing company’. Check… Read More

Portent Placeholder SEO

27 Jan, 2007

An SEO Case Study

By Ian Lurie

You can get the top Google ranking against 247 million competitors by doing the right thing.

Portent Placeholder SEO

26 Jan, 2007

Beware SEO Snake Oil

By Ian Lurie

Matt Cutts has a great post about someone he caught using unethical but ‘undetectable’ search engine optimization techniques. The short version: If your search marketing firm/consultant mentions using ‘doorway pages’ or something like that to help you move up in the rankings, run. If they won’t tell you what they’re doing, run faster. http://www.mattcutts.com/blog/undetectable-spam/

Portent Placeholder SEO

16 Jan, 2007

WikiSeek Search Engine: First Impressions

By Ian Lurie

Wikipedia's new Wikiseek has a very long way to go in the world of search engines.