SEO Blog Posts

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24 Oct, 2007

Google Pagerank Made-Up Mayhem

By Ian Lurie

There’s a veritable storm of blog posts going around right now regarding a sudden drop in Toolbar Pagerank for a bunch of sites. Marketing Pilgrim, Problogger, Center Networks, Blogstorm and even the normally thoughtful Copyblogger (sorry Brian – my bad) are all sounding a bit shrill. Let me clue you in to something: Toolbar pagerank… Read More

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17 Oct, 2007

PRWeb and Duplicate Content: Stump Ian, Part 3

By Ian Lurie

imnotadoctor asks: “If I place a press release on my website and then push it through PRweb.com for exposure and backlinks would I get flagged for duplicate content?” No one knows for certain. However, I’ve done a lot of testing over the years. PRWeb press releases don’t seem to stay in Google’s index for long,… Read More

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8 Oct, 2007

3 Ways to Commit SEO Suicide

By Ian Lurie

The following are the three most common forms of SEO suicide: Excessive AJAX AJAX lets your web browser load new content into a page without loading a new page. It’s a great way to add interactivity and speed to your site. Unfortunately, it also stops search engine spiders in their tracks. Spiders crawl your site… Read More

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4 Oct, 2007

SEO is a Tactic, Not a Strategy

By Ian Lurie

SEO is no more a strategy than printing business cards. It’s a tactic that forms a large and essential part of your internet marketing strategy. My client (who I respect extremely – hence Yoda, and not Boba) wanted to use SEO to build their online business. It can’t do that. It can build traffic –… Read More

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2 Oct, 2007

Search Marketing and Personas: Opening Your Customer’s Heads

By Ian Lurie

Note: This is the fourth article in a series on personas. The first, how to create personas, is here. The second applies them to your internet marketing strategy. The third shows how personas can improve e-mail campaigns. Get Inside Your Searchers’ Heads: Why You Should Read This OK, all you Heroes fans: I’m not talking… Read More

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18 Sep, 2007

Google Dancing?

By Ian Lurie

I know the phrase ‘Google Dance’ is out of date. But Google is jiggling like crazy this morning. We’ve seen one client go from page 1 to page 4 and then to page 2. Another is bouncing up and down between #1 and #2 like a Spalding Hi-Bounce. So, if you see your rankings going… Read More

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9 Sep, 2007

Q&A: Google Video Ads in Search Results?

By Ian Lurie

Ramin asks three questions: “I just read this blog on wired: http://blog.wired.com/business/2007/09/google-discusse.html If this is actually true, what do you think this will do for the user experience when searching? Will it have a negative experience or will it enhance the search experience. Is this another step toward total convergence between TV and the web?… Read More

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15 Aug, 2007

Mythbusting 101: Don’t Talk If You Don’t Know

By Ian Lurie

If you don’t know what you’re talking about, it’s best not to talk. Ian’s First Rule of Internet Marketing. SitePro News sent me this dandy article this morning: SEO and Page Rank – Which is More Important. With my BS monitor pegged in the red, I took a look. The article starts: “Whether you believe… Read More

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11 Aug, 2007

The Easiest SEO Booster – Heading Tags

By Ian Lurie

Internet marketing is still driven by search engines. So here’s a quick tip: Go through your web site. On the home page, make sure you have at least one level one heading tag – aka an H1 tag. Make sure that whatever keyphrase you’re after is in the H1 tag. For example, if the heading… Read More

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8 Aug, 2007

Keywords Ain’t All Dat: An SEO Lesson

By Ian Lurie

Keywords can wreck a good search engine optimization campaign. That can be a tough lesson to learn. Fortunately, you have me to prove it to you. Years of internet marketing apparently numbed my brain. I wrote a beautifully optimized page for my company site – it focuses on our Google Analytics practice. Within a week,… Read More

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6 Aug, 2007

JUMP to the Top of the Search Engines (not)

By Ian Lurie

A sure sign you should run, screaming, from an SEO solicitation: What are the danger signs? They used the word “Sizzlin” in a search engine optimization advertisement. That should scare you right off. They imply a guarantee of first page placement on Google. No one can do that. Read Google’s webmaster guidelines if you don’t… Read More

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25 Jul, 2007

3 Easy SEO Tips

By Ian Lurie

SEO, or Search Engine Optimization, remains critical to any internet marketing campaign. Search engines are the way folks find stuff they want. Here are 3 easy things you can do for fairly quick results: 1: Write useful title tags. The title tag is hidden in the source code of each web page. You can see… Read More

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20 Jul, 2007

Video Tutorial: Google Custom Search Engines

By Ian Lurie

You need a good search tool on your site. Your visitors want one – without it they’re about 30% more likely to leave after that first, 5-10 second review of your home page. Google has just released custom search engines for business. It’s a fantastic way to put a top-notch search tool on your site.… Read More

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17 Jul, 2007

Good SEOs Have Always Been Marketers

By Ian Lurie

Grokdotcom posted an article yesterday titled “Are Some SEO’s Becoming (*gasp*) Marketers?”. No. Good SEOs have always been marketers. Granted, good SEOs are, and always have been, in short supply. And it may be that these days, bad SEOs are learning to parrot things some of us have said for 7+ years like: “SEO is… Read More

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13 Jul, 2007

Yahoo’s New Search Suggestion Feature

By Ian Lurie

Yahoo has added a new search suggestion feature, further proving how totally unknown I am: I had to type all but the last two letters of my name to appear. Sniff.