SEO Blog Posts

  • Everything or Small Business Only?
Portent Placeholder SEO

2 Oct, 2007

Search Marketing and Personas: Opening Your Customer’s Heads

By Ian Lurie

Note: This is the fourth article in a series on personas. The first, how to create personas, is here. The second applies them to your internet marketing strategy. The third shows how personas can improve e-mail campaigns. Get Inside Your Searchers’ Heads: Why You Should Read This OK, all you Heroes fans: I’m not talking… Read More

SEO

18 Sep, 2007

Google Dancing?

By Ian Lurie

I know the phrase ‘Google Dance’ is out of date. But Google is jiggling like crazy this morning. We’ve seen one client go from page 1 to page 4 and then to page 2. Another is bouncing up and down between #1 and #2 like a Spalding Hi-Bounce. So, if you see your rankings going… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

Portent Placeholder SEO

9 Sep, 2007

Q&A: Google Video Ads in Search Results?

By Ian Lurie

Ramin asks three questions: “I just read this blog on wired: http://blog.wired.com/business/2007/09/google-discusse.html If this is actually true, what do you think this will do for the user experience when searching? Will it have a negative experience or will it enhance the search experience. Is this another step toward total convergence between TV and the web?… Read More

Portent Placeholder SEO

15 Aug, 2007

Mythbusting 101: Don’t Talk If You Don’t Know

By Ian Lurie

If you don’t know what you’re talking about, it’s best not to talk. Ian’s First Rule of Internet Marketing. SitePro News sent me this dandy article this morning: SEO and Page Rank – Which is More Important. With my BS monitor pegged in the red, I took a look. The article starts: “Whether you believe… Read More

Portent Placeholder SEO

11 Aug, 2007

The Easiest SEO Booster – Heading Tags

By Ian Lurie

Internet marketing is still driven by search engines. So here’s a quick tip: Go through your web site. On the home page, make sure you have at least one level one heading tag – aka an H1 tag. Make sure that whatever keyphrase you’re after is in the H1 tag. For example, if the heading… Read More

Portent Placeholder SEO

8 Aug, 2007

Keywords Ain’t All Dat: An SEO Lesson

By Ian Lurie

Keywords can wreck a good search engine optimization campaign. That can be a tough lesson to learn. Fortunately, you have me to prove it to you. Years of internet marketing apparently numbed my brain. I wrote a beautifully optimized page for my company site – it focuses on our Google Analytics practice. Within a week,… Read More

Portent Placeholder SEO

6 Aug, 2007

JUMP to the Top of the Search Engines (not)

By Ian Lurie

A sure sign you should run, screaming, from an SEO solicitation: What are the danger signs? They used the word “Sizzlin” in a search engine optimization advertisement. That should scare you right off. They imply a guarantee of first page placement on Google. No one can do that. Read Google’s webmaster guidelines if you don’t… Read More

Portent Placeholder SEO

25 Jul, 2007

3 Easy SEO Tips

By Ian Lurie

SEO, or Search Engine Optimization, remains critical to any internet marketing campaign. Search engines are the way folks find stuff they want. Here are 3 easy things you can do for fairly quick results: 1: Write useful title tags. The title tag is hidden in the source code of each web page. You can see… Read More

SEO

20 Jul, 2007

Video Tutorial: Google Custom Search Engines

By Ian Lurie

You need a good search tool on your site. Your visitors want one – without it they’re about 30% more likely to leave after that first, 5-10 second review of your home page. Google has just released custom search engines for business. It’s a fantastic way to put a top-notch search tool on your site.… Read More

Portent Placeholder SEO

17 Jul, 2007

Good SEOs Have Always Been Marketers

By Ian Lurie

Grokdotcom posted an article yesterday titled “Are Some SEO’s Becoming (*gasp*) Marketers?”. No. Good SEOs have always been marketers. Granted, good SEOs are, and always have been, in short supply. And it may be that these days, bad SEOs are learning to parrot things some of us have said for 7+ years like: “SEO is… Read More

Portent Placeholder SEO

13 Jul, 2007

Yahoo’s New Search Suggestion Feature

By Ian Lurie

Yahoo has added a new search suggestion feature, further proving how totally unknown I am: I had to type all but the last two letters of my name to appear. Sniff.

SEO

13 Jul, 2007

Portent On SEOMoz.org, Yahoo Site Explorer explodes

By Ian Lurie

There’s no connection we know of. Portent SEO specialist Tom Schmitz was on SEOMoz’s Whiteboard Friday today, which is very cool. He and Rand talked about Yahoo Site Explorer’s brief implosion yesterday. Tom and Rand also discussed Pythia Analytics, Portent’s new tool. Here’s the whole video: Personally, if Yahoo Site Explorer died, I’d get a… Read More

Portent Placeholder SEO

19 Jun, 2007

Dumb SEO Spam

By Ian Lurie

Do people still think stuff like this works? (Cut and paste this – I’m not creating a link and giving them the satisfaction). http://jaggy.net/blogs/ford-akron-ohio/32784/how-it-fits-into I’m 99% sure they’re trying to gain ranking for ‘ford akron ohio’. Hopefully the search engines are smarter than that these days…

Portent Placeholder SEO

4 Jun, 2007

Do not Hire Me: Seth Godin Says So

By Ian Lurie

Well, OK, a bit of an over dramatization. But I often work as an SEO consultant, and he says I’m your last option. In a way, he’s right. He points out the futility of trying to game or trick the search engines into boosting your ranking in his synopsis of Inside The Black Box. I… Read More

Portent Placeholder SEO

1 Jun, 2007

Who Needs Sexy When You’re Rich? SEO and Keyword Diversity

By Ian Lurie

One of my clients is having his best year yet. He also just lost his #1 position for a really important keyphrase. How can he have the former in spite of the latter? Diversity. He’s got top 5 rankings for dozens of phrases. While the Big Money phrase gets hundreds of searches per day, and… Read More