SEO Blog Posts

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Portent Placeholder SEO

6 Aug, 2007

JUMP to the Top of the Search Engines (not)

By Ian Lurie

A sure sign you should run, screaming, from an SEO solicitation: What are the danger signs? They used the word “Sizzlin” in a search engine optimization advertisement. That should scare you right off. They imply a guarantee of first page placement on Google. No one can do that. Read Google’s webmaster guidelines if you don’t… Read More

Portent Placeholder SEO

25 Jul, 2007

3 Easy SEO Tips

By Ian Lurie

SEO, or Search Engine Optimization, remains critical to any internet marketing campaign. Search engines are the way folks find stuff they want. Here are 3 easy things you can do for fairly quick results: 1: Write useful title tags. The title tag is hidden in the source code of each web page. You can see… Read More

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SEO

20 Jul, 2007

Video Tutorial: Google Custom Search Engines

By Ian Lurie

You need a good search tool on your site. Your visitors want one – without it they’re about 30% more likely to leave after that first, 5-10 second review of your home page. Google has just released custom search engines for business. It’s a fantastic way to put a top-notch search tool on your site.… Read More

Portent Placeholder SEO

17 Jul, 2007

Good SEOs Have Always Been Marketers

By Ian Lurie

Grokdotcom posted an article yesterday titled “Are Some SEO’s Becoming (*gasp*) Marketers?”. No. Good SEOs have always been marketers. Granted, good SEOs are, and always have been, in short supply. And it may be that these days, bad SEOs are learning to parrot things some of us have said for 7+ years like: “SEO is… Read More

Portent Placeholder SEO

13 Jul, 2007

Yahoo’s New Search Suggestion Feature

By Ian Lurie

Yahoo has added a new search suggestion feature, further proving how totally unknown I am: I had to type all but the last two letters of my name to appear. Sniff.

SEO

13 Jul, 2007

Portent On SEOMoz.org, Yahoo Site Explorer explodes

By Ian Lurie

There’s no connection we know of. Portent SEO specialist Tom Schmitz was on SEOMoz’s Whiteboard Friday today, which is very cool. He and Rand talked about Yahoo Site Explorer’s brief implosion yesterday. Tom and Rand also discussed Pythia Analytics, Portent’s new tool. Here’s the whole video: Personally, if Yahoo Site Explorer died, I’d get a… Read More

Portent Placeholder SEO

19 Jun, 2007

Dumb SEO Spam

By Ian Lurie

Do people still think stuff like this works? (Cut and paste this – I’m not creating a link and giving them the satisfaction). http://jaggy.net/blogs/ford-akron-ohio/32784/how-it-fits-into I’m 99% sure they’re trying to gain ranking for ‘ford akron ohio’. Hopefully the search engines are smarter than that these days…

Portent Placeholder SEO

4 Jun, 2007

Do not Hire Me: Seth Godin Says So

By Ian Lurie

Well, OK, a bit of an over dramatization. But I often work as an SEO consultant, and he says I’m your last option. In a way, he’s right. He points out the futility of trying to game or trick the search engines into boosting your ranking in his synopsis of Inside The Black Box. I… Read More

Portent Placeholder SEO

1 Jun, 2007

Who Needs Sexy When You’re Rich? SEO and Keyword Diversity

By Ian Lurie

One of my clients is having his best year yet. He also just lost his #1 position for a really important keyphrase. How can he have the former in spite of the latter? Diversity. He’s got top 5 rankings for dozens of phrases. While the Big Money phrase gets hundreds of searches per day, and… Read More

Portent Placeholder SEO

3 May, 2007

Wikipedia love: How to get it

By Ian Lurie

Wikipedia.com controls a lot of traffic. They dominate the Google rankings for just about every subject, and can have a profound effect on your search marketing efforts. So, a link from Wikipedia can really help out. Search Engine Land has a great article on the long-term strategy for positioning yourself on Wikipedia. I have a… Read More

Portent Placeholder SEO

24 Apr, 2007

Correct in An Empty Room

By Ian Lurie

In marketing, it pays to start with your audience’s ideas, even if they’re wrong. Nowhere is that more true than search marketing: Pick the keywords they expect, and you’ll have a shot at changing their minds. Demand that they understand, in advance, that the phrase they use to describe your product is wrong, and you’ll… Read More

Portent Placeholder SEO

10 Apr, 2007

FUD Prevention: Google Website Optimizer

By Ian Lurie

I just posted a bit about Google Website Optimizer, and potential SEO issues. It appears I may be guilty of FUD* mongering. Lest I be tagged as such: Robert Gorell at FutureNowInc.com says it’s very, very unlikely that use of the tool would lead to penalties from Google. I’m still less sure about Yahoo –… Read More

Portent Placeholder SEO

10 Apr, 2007

Google Website Optimizer May Cause Search Penalties

By Ian Lurie

Google Website Optimizer lets you test various headlines, product shots and other page elements against each other. And it’s free. Wouldn’t you always want to use it? No – ironically, Google’s Website Optimizer engages in a practice that some call ‘cloaking’. That practice may lead to search ranking penalties from – you guessed it –… Read More

Portent Placeholder SEO

6 Mar, 2007

4 Ways to Prepare for Google Personalized Search

By Ian Lurie

Google is really pushing personalized search these days. That’s going to have a profound effect on search marketing, because you won’t be able to game web sites by over-focusing on a single phrase. Since Google Account holders’ search results will be based, in part, on their search history, stuffing your site to bursting with a… Read More

Portent Placeholder SEO

21 Feb, 2007

Humble Pie, Eating Crow, Wiping Egg Off Face

By Ian Lurie

OK, I got caught in a rookie mistake. I did a quick SEO review of Jeremiah’s blog. In it, I said “Change to a server-side 302 redirect instead of a client-side redirect.” Gaaaah. Sorry. It should be a 301 redirect, not a 302 redirect. The difference: A 301 redirect indicates that a site or page… Read More