Tutorial: Picking Great Keywords Starts with Great Questions
Ian Lurie Sep 4 2008
If you want to pick the right keywords, you need to start by knowing the questions your audience wants answered. Great tools are helpful, but if you don’t
Your customers don’t walk around with keyphrases in their heads. They think “how do I plan my wedding?” and then translate that into “wedding planning” because search engines have trained them to do that.
So great keyword selection starts with an understanding of your audience and their questions.
I did a little presentation at Portent yesterday on just this subject. You can watch it here:
Please link accordingly if you embed this in your site…
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More