Questions about rel=canonical
Ian Lurie Feb 12 2009
I’m already getting questions about the new rel=canonical standard. And I have several of my own. I’m going to put them into a post here. If you have your own, leave ’em in the comment thread and I’ll move them into the post:
- Shouldn’t we just add link rel=canonical to every single page on our sites? Wikia, which Google cites in their example, appears to have done that.
- How much link authority will the canonical tag pass? 100%? 90%? Less?
- How will each search engine support the new standard? What differences will there be?
- What if rel=canonical conflicts with the canonicalization settings in Google Webmaster Tools?
I will post answers as I get them.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More