Recycle content for better SEO: SEL column

Ian Lurie

I’m now contributing to Search Engine Land. I’m probably far more excited about that than I should be, but my first column is now up: Go Green or Go Home: Recycling Content for SEO.
I talk about lots of different places you can find great content for your site, and easy ways to repurpose it.
Plus, there’s a real picture of me. You have been warned.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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