Let go of the link building wire: My presentation

Ian Lurie Oct 9 2012

I presented at Distilled’s Seattle SEO Meetup in September. My topic: Why link building is a lousy strategy, ‘content marketing’ as most marketers define it is just a way to sell more marketing books, and some reasonable alternatives. Here’s the annotated slide deck:

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tags : content marketinglinkbuilding


  1. Jey


    Great deck. This is an excellent idea – it was a duh moment for me. Thank you for sharing Ian.

  2. Jason


    Really great deck Ian. I will say that I have fallen victim to “cranking out content” in the past. ;) Onward and upward!

  3. Is it me or it the deck broke?

  4. Thanks Ian, it was great seeing your presentation at the Distilled Meetup. Content marketing is such an over-used term. Everything we create online a form of content in one way or another.

  5. Excellent presentation! Wish I could have seen it in person, but I still gained a lot out of it. Thanks, Ian.

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