Search Engine Optimization: Don’t Forget the Audience
Ian Lurie Jun 17 2004
Here’s a great article about the forgotten element of SEO: The searchers. I see lots of folks who dive into search engine optimization campaigns with enthusiasm, and end up with a site that reads like those papers we all wrote in high school where we just… had… to get… ten… more… words…
I spend a lot of time counseling writers to not write for the search engines. Write quality content. Then optimize by making sure your HTML code is well-written and accessible and that your site structure makes sense. That way when folks do find you, they’ll find value. Not gibberish.
Enough preaching for today…
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.