Search Marketing Versus Simpletons

Ian Lurie


Muhammad at Pronet shows us a video as an indication as to why social sites, like, hate search engine marketers.

The video he shows is horrible. The guy in the video is recommending unethical, short-sighted strategies that achieve nothing, or worse. Add links to social bookmarking sites three times a week?! This strategy would never work, first because the bookmarking sites will ban you and take down your links, and second because the search engines will quickly begin reducing the importance of links from sites like Digg.

But I have to differentiate between search engine marketers and simpletons (or at least folks who assume their customers are simpletons).

Good search marketers work on improving content, structure and markup, and on strategies that will get other sites to link to you, without scamming social networking sites.

Simpletons find what they think is a loophole, don’t bother to investigate, and then push that loophole – in this case, linking from social sites – beyond all realms of sanity.

Simpletons don’t bother to brag modestly. Search marketers do.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

Start call to action

See how Portent can help you own your piece of the web.

End call to action
Close search overlay