SEO and Your Business Model: Site Review of

Ian Lurie

For this week’s site review, I took a look at
My advice:

  • Build a search-optimized home page.
  • Focus on the business model. You’re offering coupons and discounts. Make sure folks can get access to them quickly and easily. Then use that to build a relationship and get visitors to purchase membership.

SEO and Business Models: CM Site Review #4 from ian lurie on Vimeo.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Another excellent quick site review, Ian! Keep them coming! I think the usability tips you give are really insightful and helpful. Good work!

  2. Ian, you my friend are a rock star. If you offered life sized posters I would stick you right on my wall as a reminder of what I would like to become.
    I just found your site two days ago. (How sad is that? And I call myself a search professional). I have not really logged off since then. All the time on the site might be kind of counter productive, at least immediately to my work, but I can justify it by the education I am receiving, it just happens to be served with a bit of entertainment.
    Thank you for sharing your wisdom.
    A Faithful Fan,

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