SEO proposal: An example

Ian Lurie May 29 2012

Finally, without sarcasm or other unhelpfulness, here’s a sample of how we do our SEO proposals:

View more presentations from Ian Lurie

Some things we do with all of our SEO proposals:

  1. Have some personality. I get a lot of pushback on this from ‘traditional’ marketers, but I feel pretty strongly that we need to stand out, somehow, somewhere. There are plenty of agencies out there clamoring for attention. We’re trying to explain what it’s like to work with us. Having a proposal format with a little humor is a great way to do that.
  2. Tell the reader the next step. Marketing 101.
  3. Provide details, but let them skip it. We use Powerpoint to do our proposals because of the visual style, and because the ‘one idea per page’ concept works really well in a proposal. Don’t want to read more about link building? OK, skip right past it.
  4. Provide 2 options, but no more. We don’t provide itemized costs. Ever. We do base our estimates on itemization, and we can create options, but we don’t want to look like we’re an ala carte service. Nor do we want to confuse people with countless options.

PS: If you want to see the previous, sarcastic SEO proposal, have a look here.

PSS: I’m on Twitter. Follow me.

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