SEO proposal: An example

Ian Lurie

Finally, without sarcasm or other unhelpfulness, here’s a sample of how we do our SEO proposals:

View more presentations from Ian Lurie

Some things we do with all of our SEO proposals:

  1. Have some personality. I get a lot of pushback on this from ‘traditional’ marketers, but I feel pretty strongly that we need to stand out, somehow, somewhere. There are plenty of agencies out there clamoring for attention. We’re trying to explain what it’s like to work with us. Having a proposal format with a little humor is a great way to do that.
  2. Tell the reader the next step. Marketing 101.
  3. Provide details, but let them skip it. We use Powerpoint to do our proposals because of the visual style, and because the ‘one idea per page’ concept works really well in a proposal. Don’t want to read more about link building? OK, skip right past it.
  4. Provide 2 options, but no more. We don’t provide itemized costs. Ever. We do base our estimates on itemization, and we can create options, but we don’t want to look like we’re an ala carte service. Nor do we want to confuse people with countless options.

PS: If you want to see the previous, sarcastic SEO proposal, have a look here.

PSS: I’m on Twitter. Follow me.

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Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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