SEO Q and A: Serious Stuff

As part of the Internet Marketing Q&A, David asks: Aside from standard on-page optimization and getting backlinks, what would you see as “high level” SEO practices? (sure, reveal all your secrets, for free, in a public place… 😉
Well, rest assured, David, I won’t reveal all my secrets. Maybe a few sekrits, but that’s it. Here are a few serious SEO areas you’ll want to check out, though, that either go beyond the usual on-page and link building stuff, or go into totally new areas:

  1. Consolidate links wherever possible, to make better use of pagerank and authority.
  2. Optimize videos that are embedded in your site.
  3. Optimize images.
  4. Got a shopping feed? Optimize that, too.
  5. Make sure you’re tracking 2nd page clicks in Google Analytics. You can read this Google Analytics cheat sheet that some nice guy created.
  6. Consider going beyond a typical keyword mining run and doing a full, page by page keyword map.
  7. Upgrade your site’s performance with speed enhancements.

Oh, you can hire a professional SEO, too 🙂


CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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