SlickDeals – Anatomy of a QDF Ranking

Ian Lurie

Ok, so I have to admit, this isn’t actually about Slickdeals. It’s just a post to help demonstrate how the Query Deserves Freshness (QDF) algorithm works.
If I was actually writing about Slickdeals, though, I’d tell you how I spend lots of time on the site (I really do). If you’re heading to Staples, for example, you can take a quick look, grab a printable coupon and save $10 on a $50 purchase. Slick. Oh, wait, that’s why they call it that…

SlickDeals: Crowdsourced, crowd QDF’d

The site’s powered on the principle of crowdsourcing. Folks all over the world log on to SlickDeals and post coupons and other bargains. Then an editorial team (I think) goes in and reviews it all.
Today, though, there was a sudden burst of queries on ‘slickdeals’. That shot the site’s brand name into Google Trends:
Slickdeals trending term
It so happens I’m going to be talking about this at PubCon South in the SEO 2010 session, so I figured, what the hell? I’ll write a post and get ‘SlickDeals’ into the rankings. Then I can use that as a teaching tool.
In the PubCon session, by the way, I’ll talk about:

  • What QDF is
  • Why you should care
  • How to find trends
  • Working with trends you find
  • Small vs. big business QDF strategies
  • The reputation management implications

All in 15 minutes!
So, throw me a freakin’ bone, here, Google…

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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