The Easiest SEO Booster – Heading Tags

Ian Lurie

HTML code for H1 tags
Internet marketing is still driven by search engines. So here’s a quick tip: Go through your web site.

On the home page, make sure you have at least one level one heading tag – aka an H1 tag. Make sure that whatever keyphrase you’re after is in the H1 tag.

For example, if the heading on our home page is “Rubber Baby Buggy Bumpers”, you’ll want to make sure that it’s set to ‘h1’ in your content manager. If you’re working in the HTML code itself, make sure it looks like this:

<h1>Rubber Baby Buggy Bumpers</h1>

Now go through every page of your site, and do the same thing with one phrase that’s relevant to that page.

I guarantee believe you’ll move up a few spots for those phrases within a week.

Note: I know the title tag can have more of an effect. But the H1 tag is typically easier to edit. Any content management system will let you edit/add a level one heading tag. Not all tools will allow a quick, easy edit of the title tag.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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