I just finished reading The Truth About Search Engine Optimization. In short, it rocks. I only have one bone to pick with Rebecca Lieb, the author, but I’ll get to that in a second.
The book is divided up into short, neat sections. Each section is a ‘truth’, such as:

• Wag the long tail. A reference to ‘long tail’ keywords.
• You don’t have a homepage any more. Amen!!!
• SEO is not an afterthought. Amen, sister!!!!!!

Rebecca’s book is a fantastic introduction to SEO. It’s great for total marketing beginners and novices, as well as savvy marketers who don’t know SEO just yet.

One Teeny Issue

The author implies, in a few places, that link trading still works. I’m not a link ninja, so I don’t know for certain, but I suspect that link trades went out with Donald Rumsfeld. I apologize if I’m wrong. Nothing’s a sure thing in the linking world, so don’t let this stop you from reading the book.

Buy it

If you need an intro to SEO, this is the book. It serves up the subject in little bites – you can easily read a few sections in 15 minutes, then put the book aside for a few days and start again later.
This one gets two thumbs up.

And of course, there’s always my ebook: