Book Review: The Truth About Search Engine Optimization

Ian Lurie

I just finished reading The Truth About Search Engine Optimization. In short, it rocks. I only have one bone to pick with Rebecca Lieb, the author, but I’ll get to that in a second.
The book is divided up into short, neat sections. Each section is a ‘truth’, such as:

  • Wag the long tail. A reference to ‘long tail’ keywords.
  • You don’t have a homepage any more. Amen!!!
  • SEO is not an afterthought. Amen, sister!!!!!!

Rebecca’s book is a fantastic introduction to SEO. It’s great for total marketing beginners and novices, as well as savvy marketers who don’t know SEO just yet.

One Teeny Issue

The author implies, in a few places, that link trading still works. I’m not a link ninja, so I don’t know for certain, but I suspect that link trades went out with Donald Rumsfeld. I apologize if I’m wrong. Nothing’s a sure thing in the linking world, so don’t let this stop you from reading the book.

Buy it

If you need an intro to SEO, this is the book. It serves up the subject in little bites – you can easily read a few sections in 15 minutes, then put the book aside for a few days and start again later.
This one gets two thumbs up.

And of course, there’s always my ebook:

SEO Copywriting eBook
Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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