You need a good search tool on your site. Your visitors want one – without it they’re about 30% more likely to leave after that first, 5-10 second review of your home page.
Google has just released custom search engines for business. It’s a fantastic way to put a top-notch search tool on your site. I did a quick video tutorial walking you through the setup process:
Or watch it in Quicktime format.
The only shortcoming I see is that Google Custom Search doesn’t provide detailed reports regarding search phrases. I’ll talk more about a solution in my next tutorial.