Video Tutorial: Google Custom Search Engines

Ian Lurie

You need a good search tool on your site. Your visitors want one – without it they’re about 30% more likely to leave after that first, 5-10 second review of your home page.

Google has just released custom search engines for business. It’s a fantastic way to put a top-notch search tool on your site. I did a quick video tutorial walking you through the setup process:

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Or watch it in Quicktime format.

The only shortcoming I see is that Google Custom Search doesn’t provide detailed reports regarding search phrases. I’ll talk more about a solution in my next tutorial.

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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