Influencers: Don’t Chase ’em. Make ’em (Engage Video)
Ian Lurie Apr 5 2017
At SEMPDX Engage 2017 I spoke about my complete lack of experience as an influence marketer. I also discussed:
- How to find your biggest fans
- How to promote their praise using social media
- What not to do ever ever ever when doing this
Here’s the video. My bit starts at 25 minutes. Mat Siltala’s talk is great too. You should listen to it.
And here’s the slide deck:
Check ’em out!!!
CEO & Founder
Ian Lurie is CEO and founder of Portent Inc. He’s recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.