Influencers: Don't Chase 'em. Make 'em (Engage Video)

Ian Lurie

At SEMPDX Engage 2017 I spoke about my complete lack of experience as an influence marketer. I also discussed:

  • How to find your biggest fans
  • How to promote their praise using social media
  • What not to do ever ever ever when doing this

Here’s the video. My bit starts at 25 minutes. Mat Siltala’s talk is great too. You should listen to it.

And here’s the slide deck:

Check ’em out!!!

Ian Lurie

Ian Lurie is the founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (that's more than 25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at

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