Social Media Blog Posts

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Social Media

17 Jul, 2014

SOS: Save Our (Organic) Social

By Portent Team

It is not exactly breaking news that brand page organic social efforts are being thwarted by Facebook’s algorithm changes, which are making it harder than ever to get your organic social updates seen by your desired audience. But all hope is not lost! There is a strategy that, if implemented correctly, can potentially improve your… Read More

social_media_portent Social Media

10 Jun, 2014

Why Social Media Strategists Matter in the Digital Marketing Realm

By Portent Staff

If you work in social media, you’ve probably heard “Why?” more times than you can count. “Why does this matter?” “Why is social media valuable to my business?” “Why should we be paying you to help us?” I’ve been working in the social media world for three years now, and “why” questions are what I… Read More

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Social Media

27 Mar, 2014

How Not to be an #EPIC Social Media Fail

By Portent Team

Alright, we all know which brands are nailing it when it comes to social media. I’m lookin’ at you Uber, BuzzFeed, Seattle PrideFest, Oreo, Nike, NO H8, and Coca Cola. These names represent a variety of businesses, brands and events. But despite their differences, every one of these companies has achieved great success by being… Read More

Believe in Yourselfie Social Media

29 Jan, 2014

What’s Ahead for Social? Believe in Yourself(ie) for 2014

By Portent Staff

No matter where you looked in 2013, there was always someone within a few feet of you with his or her arm outstretched, snapping a photo or shooting a video. In fact, Oxford Dictionaries’ word of the year for 2013 was “selfie.” Yes, that’s actually a thing. On the bright side, at least it wasn’t… Read More

What TWTR Has To Do Social Media

12 Nov, 2013

What TWTR Has To Do

By Ian Lurie

Disclaimer: I’m not an analyst. I’m not a master marketing prognosticator. But sometimes it’s fun to look at a company and ask “If this went perfectly, what would it look like?” That’s what I’m doing here. Don’t buy stock based on my ramblings. Please. Yep, Twitter’s gone public. They’re now TWTR. (Which I find funny,… Read More

Space the Dog Internet Marketing

4 Oct, 2013

Essential Characteristics of an Internet Marketing Applicant or How a Dog Got Me My Job

By Portent Team

The vast field of Internet marketing may not necessarily be new, but it certainly has changed from the days of simple email campaigns and standard websites. Now it involves numerous sectors, from SEO to social media and everything in between. It is rapidly changing and requires someone to have their finger on the pulse of… Read More

Sara at social google hangout Social Media

2 Oct, 2013

Google Hangout: Making Friends, Not Followers

By Portent Staff

The team at MackWebSolutions pulled together a panel of experienced community managers including our Director of Social Media, Sara Lingafelter, for a Google Hangout yesterday to discuss the difference between friends and followers, and how to target the right people with your social media and other outreach efforts. The panelists included: Sheena Medina – @sheenamedina… Read More

horse-and-rider Social Media

19 Sep, 2013

Are Social Fails Good Business?

By Portent Team

I seem to be unflinchingly attracted to disciplines where you rarely see a front-page story about a just-plain-good day. I grew up in the equestrian world, a sport where the only television footage you see from the Olympics is of horses tumbling over jumps and riders falling all asunder.  I’ve also been shaped by my… Read More

Social Media

17 Jul, 2013

Social media crisis management: Be sincere, and verify.

By Ian Lurie

My rule in a social media crisis: Apologize, but verify. If your brand screws up: Remind yourself that you do not get to decide what an apology is. The audience does. Apologize sincerely and promptly. Start monitoring response sentiment. If you don’t see a recovery within hours, try again, with feeling. In real life, failing… Read More

treasure map facebook scavenger hunt Social Media

21 Feb, 2013

Why Facebook Graph Search Will = More Scavenger Hunts (Yay!)

By Portent Staff

Here at Portent, we’ve been all abuzz conjecturing and wondering what the Facebook Graph Search roll-out will ultimately mean for clients. Facebook’s powering its graph search with the connections that take place within its platform (check-ins, likes, friends, shares, tags, and other engagement signals). Will the public take to it? Will Facebook eclipse Yelp and… Read More

Social Media

5 Feb, 2013

How to Find Pages You Like on Facebook (and Unlike Them)

By Portent Team

With the new changes to Facebook Graph Search, the pages you like on Facebook will soon appear in search results. For most of us, there’s nothing to worry about. Declaring you “Like” How I Met Your Mother is just a sign you enjoyed the show’s witty writing before Barney and Robin got together… for the… Read More

Words "Social Bowl XLVII" with football player background Social Media

31 Jan, 2013

Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday

By Katie Fetting

We all know that the Super Bowl is the Super Bowl of, well, Super Bowls.  It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs.  But not everyone is a Coke… Or even a Pepsi.  Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More

Vine Social Media

25 Jan, 2013

Twitter’s Vine App Looks Awesome

By Portent Team

If you haven’t tried it yet, Twitter’s new iOS Vine app is the Instagram of moving pictures. Riding the coattails of the resurging graphics interchange format (that’s a .gif for everyone playing at home), Vine records six seconds of video to upload on the Vine social network, Twitter and Facebook – that’s about it for… Read More

Facebook Graph Search Results Social Media

19 Jan, 2013

Who Should Care About Facebook Graph Search? (Hint: Everyone)

By Portent Team

What’s the big deal about Facebook Graph Search? It’s a common question this week, and while it doesn’t warrant a Notre Dame think tank disaster group, we should all care (at least a little) about Facebook’s new “smarter” search engine. From businesses and Internet marketers to everyday Facebook users, this new way of search should… Read More

Ostrich Social Media Year-in-Review Social Media

28 Dec, 2012

Portent’s 15 Most Popular Social Media Posts of 2012

By Portent Team

The world didn’t end last week, meaning that whole 2012 Social Media Year-in-Review bit was a little off. On the other hand, it also means I get to bring you the countdown of our 15 most popular social media posts of 2012. We had a ton of social content on our blog throughout the year, so without… Read More